Daybreak Homepage Versions

Five versions. Three distinct information architectures. Each interprets the Source Document's Dual-Audience + Provocateur hybrid with a different H1 frame, tone register, page structure, and path to conversion.

Version 1 — Standard IA
The Investment-Value Gap
"The technology got better. The decisions didn't."
Register: Measured, evidence-led, CFO-memo tone. The version Tim could send to a cautious CFO.

IA: Hero → Value Props → Testimonial → Offers → Why Now → Dawn → AI Labor → CTA
Version 2 — Standard IA
The Reset Tax
"You invested in the math. Nobody changed how decisions were made."
Register: Provocative, confrontational. Named concept ("Reset Tax"). Blog structural moves adapted to website format.

IA: Hero → Value Props → Testimonial → Offers → Why Now → Dawn → AI Labor → CTA
Version 3 — Dawn-Led IA
The Decision Reframe
"You don't have a planning problem. You have thousands of decisions nobody owns."
Register: Strategic, category-creating. Dawn introduced immediately after the hero as the answer to "who owns the decisions?"

IA: Hero → Dawn → Value Props → Testimonial → Offers → AI Labor → CTA
Why Now removed. Dawn's presence is the why now.
Version 4 — Standard IA
The Triage Reframe
"You think you have a planning function. You have a triage function with a planning budget."
Register: Most provocative. Challenges the reader's self-image. Qualifies or disqualifies in the first scroll.

IA: Hero → Value Props → Testimonial → Offers → Why Now → Dawn → AI Labor → CTA
Version 5 — Compressed IA
The Synthesis
"Judgment doesn't scale. That's the whole problem."
Register: Shortest path from problem to action. Hero stat cards carry the evidence. Offer within 2 scrolls.

IA: Hero → Testimonial → Offers → Dawn → AI Labor → CTA
Value Props and Why Now removed. Compressed conversion path.
Version 6 — ROI-First IA
The Decision Reframe (ROI-First)
"You don't have a planning problem. You have thousands of decisions nobody owns."
Register: V3's category-defining H1 + standard ROI-first IA. Proves the financial problem before introducing the mechanism. Dawn earns her place after the CFO already agrees the problem is real.

IA: Hero → Value Props → Testimonial → Offers → Dawn → AI Labor → CTA
Same copy as V3. Different structure. Tests whether the reframe converts better when ROI leads and Dawn follows.

V1/V2/V4 share the standard IA (8 sections). V3 uses a Dawn-led IA (7 sections, Dawn after hero). V5 uses a compressed IA (6 sections, fastest path to offer). V6 uses V3's copy with the standard ROI-first IA (Dawn after offers, not after hero). All versions share the same design system (index.css + homepage-shared.css) and diagnostic offer architecture.

Original site: Rajasi's brand-voice-rewrite